Segway Social website

Client: Segway

Plaid works with Segway to create and build the ultimate social networking site for Segway users across the globe. Segway fans can plot their glides, get together with other owners, share news, tips and tricks and celebrate everything that is Segway.

The site's so cool that it attracts as many Segway wannabes as it does actual owners. People start connecting. And buying. And gliding. The world becomes a better place and everyone loves Plaid a little more.

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TX Watches

Client: TX Watches


A legendary brand launches a new line of ultra awesome timepieces - TX. Plaid drops in and produces a brand new product launch site, and then begins work on spreading the TX love across the internets.

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EMI Music Facebook application

Client: EMI Music

Imagine that you're a product manager for a major label. Now multiply that by the number of artists on a label. Now multiply that across multiple labels. That's the challenge that the marketing team at Captiol, EMI, and Virgin Music were facing with updating Facebook pages for their hundreds of artists.

Plaid, always your friend on Facebook, produced the ultimate Facebook application for Brand Managers. A tool that automatically pulls feeds, content and everything you might need to populate a Facebook page for the fans that are clamoring for information. Plaid: making millions of fans worldwide super happy.

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Janet Jackson Design Me website

Client: Virgin Records/Janet Jackson

Plaid builds the social media site of the year. Fans get to download hot Janet photos and design their own covers. Visitors vote for their favorites. Janet picks the winners to become the actual CD cover for her latest release.

Billboard Magazine names this the number one website for user generated content. Plaid just calls it sexy.

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Westport Playhouse re-branding

Client: Westport Playhouse

Westport Playhouse says it's time for a major re-branding, and calls in Plaid. A new look and feel for the playhouse is achieved, new artwork for the 2008 season is created, and a new website is produced.

A sweet new ad campaign hits the streets and re-establishes date night in a whole new way. The new brand is so hot that screen and stage legend Joanne Woodward joins Anne Keefe as the theater's new Artistic Directors, leading the way for the theater's best season ever.

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Flambeau River Papers sample book

Client: Flambeau River Papers

A paper mill in a small town in Wisconsin is brought back to life. With it, a town is revitalized. The mill rethinks the business of paper - and offers high recycled content, generates their own power and makes paper green. Plaid tells the story while painting the town Plaid.

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Joss Stone ecard microsite

Client: Virgin Records/Joss Stone

Plaid produces an ecard for Pop songstress Joss Stone and her release becomes a smash hit, selling over 500,000 copies. Coincidence, or power of Plaid?

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Umphrey's McGee pre-order promotion

Client: Umphrey's McGee

Umphrey's McGee has revolutionized the music sales process. While other labels are closing up shop and sending their bands home, Umphrey's connected with their fans. And gave them the ultimate reason to buy music, online.

Plaid worked directly with the band to produce a site that builds anticipation, creates incentives, and drives sales. The promotion went viral almost instantly, and drove sales through the roof.

Billboard Magazine and Reuters wrote a really nice piece that covers all the details.




My ooVoo Day With...blogger outreach

Client: crayon/ooVoo

New media evangelists crayon devise a killer blogger outreach program for ooVoo, the internet's hottest video chat tool. Crayon brings in Plaid to produce the promotional and registration site.

Big name bloggers get to chat with their readers face to face, and the world is instantly a better place. Crayon gets to add a new color to their box of tools...Plaid.

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Switchfoot - Oh Gravity

Client: Sony Music/Switchfoot

Sony Music’s Switchfoot needs to promote their new single, “Oh Gravity.” Plaid produces a social site that allows fans to upload their own videos (of gravity, in full effect) to play alongside the single. Plaid integrates social tools like YouTube, so fans can have fun. Loads of video and thousands of fans later, “Oh Gravity” is a hit. Plaid. Always a hit.

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Boehringer Ingelheim
North American brochure

Client: Boehringer Ingelheim Pharmaceuticals

Pharmaceutical giant brings Plaid in to produce the one and only North American collateral brochure. Plaid travels the country with a photo legend and and copywriter in tow, and tells the story through employee eyes.

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Ironhorse Bikes catalogs

Client: Iron Horse Bikes

Plaid takes a struggling brand and rides it to the top of the mountain. And creates collateral materials that ride all the way down. Plaid rides hard and sweet.

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RMI Direct Marketing brand campaign

Client: RMI Direct Marketing

How do you make data exciting? Add a little Plaid. As the nation’s hottest list brokerage and management firm, RMI hires Plaid to elevate their brand. And to build interactive tools. And to produce viral style video. And to bring a little Plaid to the mix.

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FRAM Airhog website

Client: FRAM

FRAM introduces a performance air filter, and says “show me the power.” Plaid creates a microsite that positions product, differentiates product, and brings the power.

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Project

Segway Social
TX Watches
Capitol Records
Janet Jackson Design Me website
Westport Playhouse re-branding
Flambeau River Papers
Joss Stone ecard microsite
Umphrey's McGee
My ooVoo Day With...
Switchfoot - Oh Gravity

Client

Boehringer Ingelheim Pharmaceuticals
Flambeau River Papers
FRAM
Iron Horse Bikes
crayon/ooVoo
RMI Direct Marketing
Segway
Sony Music
TX Watches
Umphrey's McGee
Virgin Records
Westport Country Playhouse

Media

Print
interactive
Emerging Media

RSS